Advertising investment grew in October and reached 6253 million euros

Advertising investment grew in October and reached 6253 million euros

In October 2022 , advertising investment data reflects a growth of 4.9% compared to the previous year. Which is equal to 625.3 million euros compared to the 596.1 million euros reached in 2021. Infoadex informs that this data includes media. That are not directly controlled by the company. The data referring to Radio. Outdoor and Digital. The latter due to the inclusion of data from Search and Social Networks. Could be affected. Infoadex data Advertising investment in different media and supports The Digital medium occupies the first position by volume of advertising investment during October 2022, with a growth of 7.3% compared to the same period of the previous year.

Social Networks increased their investment

With a total of 316.1 million euros. In this category, figure by 10.2%, achieving 82.2 million euros. For its part, Websites grows by 6.9% with an industry email list investment of 117.2 million euros, compared to the 109.6 million obtained in the same period of 2021. Finally, Search increases by 5.8%, going from 110.2 million euros in the month of October 2021 compared to 116.6 million in the month analyzed . Television is positioned as the second medium in terms of investment. Which brings together 178.2 million euros, which is equal to a decrease of 1.4%, compared to 180.8 million euros in 2021.

In third place is Radio

With 44.1 million, an increase of 7.7%. Furthermore, this medium has managed to multiply the growth of the advertising market by four in the Phone Number MY first nine months of the year. The Foreign figure amounts to 39.5 million euros in October 2022, an increase of 18.8% over the previous year. Diarios, for its part, presents an investment of 2.6%, thus reaching 31.7 million euros. Magazines are in sixth place in terms of investment volume, with a decrease of 2.1%, which is equal to 11.7 million euros. Cinema , registers 2.5 million euros during the month of October 2022, increasing its investment by 11.4%. Finally, Dominicales , recorded 1.5 million euros and decreased its figure by -0.4% compared to the same period of the previous year.

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