These tools provide insights that Facebook’s conversion tracking and Google Analytics don’t.
One of the many benefits is cross-device tracking. These platforms are dedicated ad tracking services that allow you to track a person throughout their customer journey, from their first visit, even as they switch browsers (from Chrome to Firefox), devices (from phones to laptops), and even IP addresses. there is.
If you can track each visit and user behavior, you can accurately track the lifetime value of each customer.
With an accurate understanding of the lifetime value of your customers, you can confidently scale your ad spend on your best-performing campaigns.
This can help you cut unnecessary spending on underperforming campaigns and significantly improve ROAS.
Email Marketing and Mobile
Consumers are increasingly using mobile devices to read email. But can mobile email marketing succeed?
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61. 56% of emails are opened on mobile devices.
62. 29% of emails are opened on Apple iPhone.
63. 27% of emails are opened via Gmail on mobile devices.
64. Less than half (42.3%) of consumers say they will delete emails that are not optimized for mobile devices.
Understanding Local SEO
Local SEO is the practice of optimizing your website to appear in local search results specific to a specific location or region. This includes optimizing Phone Number MY your website’s content, keywords and metadata and building local citations and backlinks.
Traditional SEO focuses on improving your website’s visibility in search engine results pages (SERPs) for relevant search terms, while local SEO specifically targets local search results. In other words, a local SEO strategy prioritizes factors like proximity, relevance, and visibility to ensure your website is visible to potential customers in your area.
For businesses with brick-and-mortar stores, local SEO is essential to attracting local customers and driving foot traffic to your store. Optimizing your website for local search results can increase your visibility on Google Maps and other local search listings, making it easier for potential customers to find and engage with your business.