Initiative first agency in new business and advertiser retention

Initiative is recognized as the first agency in attracting new business and retaining its clients (86%, which translates into 958 million dollars) , thanks to the momentum of the Spanish market. These results, obtained in the 25th edition of the Media Agency New Business Barometer (NBB) report , prepared by the independent consulting firm COMvergence , arise after the evaluation of 2,800 launches and movements concluded between January and September 2022 in 48 countries. Throughout 2022, Initiative , belonging to the IPG Mediabrands group of media agencies , has become the most successful media agency in attracting new clients, as well as maintaining its relationship with advertisers , obtaining the best result of business retention of the entire network worldwide.

The effort and good work of markets

Like Spain in the EMEA region has been essential to place the agency in this leading position. Specifically, in our country Initiative top industry data renewed, during 2022, contracts with brands such as DIA, Turismo de Islas Canarias and MSD , while they signed new partnerships with ONCE, Nike, Garmin, NBA and Porcelanosa .For Vicente Ros, Managing Director of Initiative España , “this is proof of the great work that the agency team has been doing in recent years, which translates into the trust placed in us by new clients, but also by current ones such as Amazon, Warner Bros., DIA, LaLiga, Wallapop, etc. 

Initiative proof of great work

The independent international consulting firm COMvergence analyzes business results and the state of the market within the marketing Phone Number MY and advertising sector in each country on a quarterly basis. Thus, in this latest report, it recognizes the organic growth momentum that Initiative is experiencing in the global network markets and in Spain . In relation to this last country, these results join those obtained by the IPG agency Mediabrands by another consulting firm specialized in the sector, the French RECMA, which recognized Initiative with the first position in its New-biz balance ranking on last October.