The good news is that setting up Google Analytics with UTM URL parameters will show you accurate website session and conversion data. Campaign by campaign, ad by ad.
It’s also worth mentioning that each platform uses different attribution settings by default, which can be a bit confusing.
Facebook uses a 7-day click or 1-day view window, while Google Analytics counts conversions based on the last click.
So, if you’re more on the conservative side when it comes to reporting your ad performance, rely more on Google Analytics campaign performance data.
Investing in a third-party ad tracking tool can be very beneficial if you’re working with a huge budget and looking to increase your campaign ROI.
Optimize local search results
Optimizing local search results is an important element of an effective search engine optimization (SEO) strategy for businesses buying phone numbers with a physical location. Since most consumers use search engines to find local businesses, it’s important to ensure your website appears prominently in local search results.
Here are some best practices for optimizing your website for local search results:
Create a location-specific landing page: Creating a dedicated landing page for each business location allows you to tailor your content and keywords to local searches.
Apply for and optimize your Google My Business listing: This is one of the most important steps for local SEO. Apply for a Google My Business (GMB) listing and make sure all your business information is accurate, complete, and up-to-date.
Incorporate location-based keywords
Whether you’re a small business owner or a marketing expert, this guide will give you the tools you need to succeed in local SEO.
Manage Online Reviews: Online reviews Phone Number MY play an important role in local SEO. Encourage customers to provide feedback and respond quickly and courteously.
Including location-based keywords in your website content helps search engines better understand where your business is located.
Build local backlinks: Backlinks from local websites can significantly improve your local search rankings. Focus on building quality links from local directories and relevant local websites.