Leading B2B businesses use data to make business decisions. In fact, B2B sales and marketing teams use this type of data to develop effective marketing strategies and improve buyer journeys.
Here are some benefits of using B2B data:
Helps you identify accounts that are suitable for account-based marketing.
It helps you predict what buyers will do next.
Helping marketers generate quality leads.
Helps you personalize your B2B campaigns.
It helps you design engaging user experiences.
Create engaging, targeted content.
It helps you maximize your marketing ROI.
Account-based marketing (ABM) improvements
Here are some popular strategies for using data to accurately target B2B buyers:
Start your retargeting campaign by refreshing your existing third-party data.
Power up your gated content lead generation campaigns with paid advertising.
Take a look at LinkedIn user demographics.
Ensures compliance and security of your data.
Keep your data up-to-date and clean.
We use trusted third-party data sources.
Leverage B2B data for better targeting
Google plans to phase out third-party cookies in Chrome in the second half of 2024.
This means that precise targeting will telephone list become more difficult, forcing marketers to find new ways to collect data to run successful B2B marketing campaigns.
This is why leveraging B2B data-driven marketing can help.
B2B data typically includes relevant information you collect about other businesses and people you want to target with your marketing campaigns.
The data may include things like your past interactions with the business, contact information, company or account data.
The more accurate data you collect about your target business, the better decisions you can make.
Use email marketing
Email is one of the top owned media platforms , with 67% of B2B marketers using it to distribute content:
Email is one of the top owned-media Phone Number MY platforms 67% of B2B marketers use to distribute content( source )
It is also one of the top 10 channels decision makers use in their decision-making process:
It is also listed among the top 10 channels decision-makers use during their decision journeys( source )
If you’re not using B2B email marketing, you’re giving yourself an advantage over your competitors.
Additionally, a McKinsey & Company survey found that 14% of respondents said they were not using the most effective revenue-generating sales models:
B2B customers are voting with their dollars( source )
Using email marketing, you can:
Reach and communicate with your target audience in a personalized way.