If you look more closely. these stories have a clear structure familiar from movies and detective stories. These stories are classifi as brand journalism . which may be an unfamiliar concept to many. They are narratives that borrow means of influence from traditional literature. They are the kind of stories you want to listen to on your car radio until the end. even when youve already arriv in your yard. It is also important that you understand what brand journalism is not.
Detail what brand journalism is all about
Next. I will explain in more . how you write a good story and how you can use it as part of your marketing communication strategy. Storytelling gives strength to corporate communication business lead When we encounter a marketing message produc by a company. we judge. as if without noticing. what kind of company it is and what kind of people are behind it. Readers are smart. and they see right through a marketing message that feels inauthentic. We are also well aware that a companys actions must be in line with its words.
Detail angle on what kind
Investors. your companys own personnel or the mia that your company is worthy of their trust? Traditional bulletins. advertising messages and information and public relations activities are not meant to be pack away with mothballs – on the contrary. Brand Phone Number My journalism is a powerful addition to any marketing communicators repertoire. and the most skill among us know how to use them all in turn in appropriate places. When youre telling a story that your readers can relate to on a personal level. you ne to pay attention to language and tone.