5 Tools to Achieve Accurate Conversion Tracking on Facebook

Are you a marketer looking for ways to maximize your return on advertising spend (ROAS)? If so, accurately tracking conversions is essential.

Knowing which campaigns and which ads within those campaigns are driving the most conversions allows you to make data-driven decisions about how to best spend your budget and optimize your results.

But the only way to gain these insights is to implement reliable conversion tracking methods and tools that allow you to quickly and easily interpret accurate and reliable results.

In this article, we take a look at five of the most comprehensive tools available today to help marketers like you achieve maximum accuracy when measuring and evaluating campaign performance and ROAS.

What is conversion tracking on Facebook

When learning how to run an ad campaign on Facebook , conversion tracking is a key buy phone lists element to managing a successful ad campaign.

Custom conversion events allow you to set goals such as visiting a specific page or clicking a button.

Standard events are commonly on many websites, such as add to cart, initiate checkout, purchase event, etc.

Facebook Pixel Helper, a free and easy-to-use tool, lets you set up the events you want to track without any coding knowledge. This tool can be found in the Events Manager in Facebook Business Manager . You must log in to access the page.

What is conversion tracking on Facebook


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When learning how to run an ad campaign on Facebook , conversion tracking is a Phone Number MY key element to managing a successful ad campaign.

After all, Facebook is one of the highest ROI paid customer acquisition channels . And for marketers, ROI is the name of the game.

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Simply put, conversion tracking measures and shows how many people completed a desired action (such as becoming a lead or purchasing a product) after seeing your ad on a social media platform.