A guide to writing landing page copy for busy executives

The most common technical issues that can negatively impact SEO rankings include:


But there are far more ways to write bad landing page copy than good landing page copy. instead


If you discover the bad methods one by one, you can skip years of trial and error and get almost all the gold nuggets in this article at once.


You’ll discover actionable tips, powerful frameworks, proven processes, and hacks so simple you’ll feel stupid.


In this document


Check out six common-sense tips to help you write better landing page copy today.

The 3 most important landing page sections to pay attention to

Cut through the clutter using the PAS, AIDA, and YGB copywriting frameworks.

How to make your landing page copy mobile-friendly?

Our editing process removes 99% of mistakes from our copy.

Eliminate jargon and keep it simple

Use short, simple words that any smart 14-year-old can understand. People want to immediately understand what calling lists you can do for them. You shouldn’t have to Google what you just said. Avoid technical jargon, as it can be confusing to everyone except competitors and other industry experts.


 And before you think about it, Invesp claims that 54% of people refuse to buy a product if they suspect a fake review.


Vague and non-specific reviews can do more harm than good! Reviews that vaguely mention professionalism or high service levels are typical. These reviews raise suspicions that they were written by a friend or colleague, or even worse, that they were written in seven different emails.


Optimize local search results

Optimizing local search results is an important element of an effective search engine optimization (SEO) strategy for businesses with Phone Number MY a physical location. Since most consumers use search engines to find local businesses, it’s important to ensure your website appears prominently in local search results.

Here are some best practices for optimizing your website for local search results:

Create a location-specific landing page: Creating a dedicated landing page for each business location allows you to tailor your content and keywords to local searches.

Apply for and optimize your Google My Business listing: This is one of the most important steps for local SEO. Apply for a Google My Business (GMB) listing and make sure all your business information is accurate, complete, and up-to-date.