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In this way relevant data can be collect in real time

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Such as city of origin, language, special nes, acquisition channel and us when necessary. An email marketing platform They are platforms that allow you to contact several people at the same time, on which you can customize some elements bas on information about your recipient. Not only.

Thanks to these you can create templates

Therefore graphics, that reflect the aesthetics of your brand,      Bahamas Phone Number List      in order to maintain a coherent image throughout the customer experience. An action plan Booking confirmation, prepay, welcome, goodbye; there are many stages of the journey that can be cover with personaliz messages. It is important to plan the timing of the mailings well, in order to offer valuable content to the future guest without being too insistent.

Launch your own personaliz campaigns

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With these tools you can develop strategies to involve and,    Phone Number My        make your contacts and customers fall in love with your destination. Examples of potential campaigns are: Answers to customiz nes On large numbers it is difficult, if not impossible, to remember the preferences of all the occasional customers. In the case of users returning after years, IT support may come in handy: if the guest in room 205 is celiac, you can mark it in the database and, in the event of a new booking, assure him that there are gluten-free foods in the breakfast buffet .

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Personalization Customization of hotel reception Email marketing

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measurement, lean organization; data-driven approach, automation; marketing/sales, process optimization. Take a few minutes to take the self-assessment test and, if you like, leave us a comment below the article: we are curious to hear your point of view.Email marketing tricks for hotels:  tricks for hotels: personalization Silvia Pagano Tourism marketing Email marketing, hotel marketing, tourism marketing No comment Those who work in hotels know it well: the ability to offer a personaliz reception service has a great influence on customer satisfaction.

And in the physical world that translates into hours spent learning guests names

Or their breakfast preferences. However, these efforts,      Bahrain Phone Numbers List        vanish when we enter the digital world, often made up of standard communications and copy-past messages. After all, some will say, there’s no time to look after that too, there are always other priorities, other arriving guests to pay attention to. However, the scenario has chang compar to a few years ago. Thanks to technological evolution, a large part of communication can be automat.

With minimal intervention on your part

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you can guarantee a high level of personalization of emails,      Phone Number My     both in terms of content. And in the days of sending and improve your customer service even online. I want to start personalizing communications! What do I ne? A database No. The Excel sheet is not enough. You ne a contact management platform where you can enter all the information on customers, former customers. Subscribers to the newsletter, possibly integrat with the main platforms where bookings are made.

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The changes continue with the formalization of the new Adwords experience

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The user experience of the platform which has been available in beta since 2017 and towards which some fundamental functions had already migrat, such as the creation / modification of automat rules or the possibility consult the advice for optimizing campaigns, effectively making the classic Adwords obsolete for a few months.

The only survivor of the reorganization seems to

Adwords Express, the version of Adwords for small businesses,      Belarus Phone Number List       and one-person marketing teams, which will continue to be independent from Google Ads, complete with a help page that helps us choose which of the two solutions is more suitable for our nes. SPOILER ALERT: Adwords Express is a bit oversimplifi in our opinion. If there is another revolution, it is likely that this will see the merger between the two Ads and Express solutions.

We have already witness the unification by

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Facebook between Business Manager and Power itor,    Phone Number My        and Google will probably do the same, trying to simplify its platform more and more, making it more accessible to everyone, but at the same time without losing functions and possibilities, what which happens when you decide to fall back on Adwords Express. Our advice therefore is to focus immiately on Google Ads, even if you are a single person or work in a very small company.

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Nowadays people use more than one device to access content

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And the customer journey is increasingly pervasive. In this context, my lady, the marketer must try to keep up if he wants to make effective campaigns! This preamble that you will have heard (or told) dozens of times in recent years is also the summary of the statement with which Google introduc the imminent rebranding of its advertising products to the world.

Announce on June and effective as of July

The rebranding is currently still ongoing and, by Google’s own,      Belize Phone Number List       admission, could take a few months to complete. So don’t worry if you still see the old Adwords logo. But what exactly has chang? First of all, there was a reorganization of the advertising products, with various mergers and consequent name and logo changes.

Thus from the merger between Double click Advertiser

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and Google Analytics 360 Suite, Google Marketing,      Phone Number My       Platform was born, a tool for planning and measuring campaigns. DoubleClick for Publishers and DoubleClick Ad Exchange have instead gone to form a unifi platform for programmatic advertising: Google Ad Manager. It was inevitable. However, what immiately caught everyone’s eye was the entry into the scene of Google Ads, which from 24 July 2018 replac Google Adwords after 18 years of honorable career. New name, new logo and of course new URLs: you can no longer access from adwords.google.com but from ads.google.

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It is very important to carry out tests for example

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Before activating Smart Bidding we could check the performance of certain keywords using the good old manual CPC, especially if you operate in unprictable environments or particular markets. In fact, Machine Learning will always tend towards a “one size fits all” approach and giving it blind trust is counterproductive.

For example it happen to us that a call extension

Within a dynamic search campaign for a Tourist Promotion,        Austria Phone Number List        Company generat a lot of unwant traffic: the people who call the APT were not interest in receiving information or intending to book a hotel, but people interest in all kinds of local information, such as which was the nearest tire shop. In such a situation there are multiple solutions, such as adding negative keywords, or rearranging the campaign into different ad groups bas on different tags and activating the extension only in some of these groups.

Either way the problem disappears and the dynamic campaign

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Can continue automatically as usual. Finding the right,      Phone Number My        fairbook between human intervention and Machine Learning is the real key to success on the new Google Ads.Here comes Google Ads Google launches Google Ads Here comes Google Ads Silvia Pagano AdvertisingGoogle Ads. One comment What will change in Google advertising with the transition to Google Ads? We ask Daniele del Frate, our mia buyer:

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Responsive Search ads will go in the same direction

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which in the Italian version of Google Ads could be translat with the adjective “adaptable”, as happen for their display counterpart. Coming soon, Responsive Search Ads will allow the user to enter up to 15 titles and 4 descriptions which will then be process by the platform in 43,680 different combinations in search of the perfect Search ad, that of the ancient prophecy, capable of reaching maximum yield with minimum expenditure.

This is probably just a taste of the Google Ads to come:

The future of advertising is inevitably automat and manage,      Armenia Phone Number List      by Machine Learning. Bringing balance to the Force If you fear for the future of your Google Ads Specialist profession, wait until you embrace Neo-Luddism and keep in mind that until AI surpasses human intelligence, leading us to bloody war and extinction, it will be your supervision of the campaigns is always necessary: you will have to make more or less important decisions and carry out target manual interventions.

Machine Learning for example

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does not offer its best when it is dealing with budgets,        Phone Number My       that are too low or with absent (for example a new account) or confus (many campaigns with objectives that are too different or fluctuating) histories. Even in the initial definition of the structure of the campaign or in the choice of keywords, it is always better to engage personally and then rely on artificial intelligence for the optimization and scouting of new words or new ideas.

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The basic assumption of the Mountain View company is that Small Businesses

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They don’t have time to set up effective campaigns on their own; 2- They only have 3 goals: generate purchases (if they have an online store), receive phone calls, get more visits to the store. Smart Campaign goes precisely in this direction: the user selects his objective among the three propos (shop visits, phone calls, purchases), chooses the relevant geographical area, sets the budget and uploads some creatives.

At that point Machine Learning takes over to combine everything

To choose the right audiences, the most effective publication,      Argentina Phone Number List        methods and the most balanc offers. The impression is that Machine Learning is the direction taken by Google for its advertising solutions. We have already learn to appreciate Smart Bidding, which avoids improvising risky manual CPCs bas on personal impressions, leaving the responsibility to Machine Learning to offer bas on our goal, whether it is to maximize clicks or the desir ROI.

With the advent of the new Adwords experience

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The platform has begun to suggest variants of the,      Phone Number My        ads – capable according to Google of rendering 5-15% more than the ads written by a person – which are automatically activat after 14 days . The setting is active by default and you can still take action on new ads later, but if you prefer to maintain total control over your copy, remember to deactivate this option.

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You will also find yourself fact with those customers

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At some point, however,  Who publicly express their dissatisfaction through complaints and negative evaluations on your site or on your social pages. In the following lines you will find some tips to better manage negative reviews, which are not such a catastrophe as is often believ, but represent an inspiration for the future and an incentive to solve and improve.

By responding authentically and constructively

You’ll be able to maintain your hard-earn reputation or,      Algeria Phone Number List      even turn a complaint into an opportunity to win loyal customers. So how can you respond correctly to criticism? The opinion of your customers is important so all negative reviews must receive a timely response, if possible within a few hours. The faster you react, the more crible your commitment to providing a great experience for your customers is.

When responding to criticism, the watchwords are diplomacy

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respect, and kindness. An overly defensive or aggressive,    Phone Number My        response is definitely a practice to avoid as it will discourage new customers from choosing your proposals in the future. Always remember that your comment will be visible to everyone: stay professional, be courteous and never criticize the customer, blaming or accusing him.

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Here are a couple of interesting examples of establishments

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Constructively handling customer complaints Inkresponse-reviews-booking (1)_LIscreenshot review (3) Don’t close the doors to those who leave a negative review but invite them to come back. Not answering or answering in the wrong way can damage your reputation and consequently your turnover.

Rely on our services to ensure constant monitoring of the sentiment of your

Audience and strengthen the reputation of your,        Albania Phone Number List       establishment! Contact us and discover all the Real Web services for tourism.Bad reviews? Face them as best you can photo blog reviews Bad reviews? Face them as best you can realweb Articles, Tourism marketing, hotel marketing, reviews, reputation management No comment Whether you manage a hotel, a restaurant or a winery, you will certainly know that by now your guests choose.

Your establishment bas on the opinions of those

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Who have already been there. Positive reviews are proof that,      Phone Number My       your services are of quality and the promis expectations are kept. A small response to those who have taken the time to leave a comment in your favor is a great way to show that you care about the thoughts of your customers.

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Remember that your comment will be visible to everyone

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An overly defensive or aggressive response is definitely a practice to avoid as it will discourage new customers from choosing your proposals in the future. Always stay professional, be courteous and never criticize the customer, blaming or accusing him. On the contrary, always try to empathize with the one who has gone through a negative experience to formulate a personal and effective response that offers a solution.

Of course you don’t always have to indulge the customer

It is possible that you disagree with his opinion and you,        Afghanistan Phone Number List        can explain your reasons, always in a friendly and respectful tone. However, in some cases the customer is justifiably angry. So admit your mistakes, be ready to fix them and use this opportunity to demonstrate how important it is for you to satisfy your guests. In the face of poor reviews.

The path of indifference may seem much easier and

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faster and you may therefore decide to delete the comments,    Phone Number My         that damage your reputation: it is certainly not a good idea. In fact, they too contribute to the authenticity of your products and services. So before you can consider this alternative, deal with negative feback by putting these tips into practice and in a few lines you will be able to win back an unsatisfi guest and all the other potential customers who will read the review.

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Positive reviews are proof that your services are of quality

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And the promis expectations are kept. A small response to those who have taken the time to leave a comment in your favor is a great way to show that you care about the thoughts of your customers. At some point, however, you will also find yourself fac with those customers who publicly express their dissatisfaction through complaints and negative evaluations on your site or on your social pages.

In the following lines you will find some tips to better manage

negative reviews, which are not such a catastrophe as,      South Korea Phone Number List      is often believ, but represent an inspiration for the future and an incentive to solve and improve. By responding authentically and constructively, you’ll be able to maintain your hard-earn reputation or even turn a complaint into an opportunity to win loyal customers.

So how can you respond correctly to criticism

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The opinion of your customers is important so all,      Phone Number My        negative reviews must receive a timely response, if possible within a few hours. The faster you react, the more crible your commitment to providing a great experience for your customers is. When responding to criticism, the watchwords are diplomacy, respect, and kindness.

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Once the event is over the fundamental follow-up phase begins

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At this moment it is important to establish the contacts on which to concentrate: to transform the investment into real sales opportunities, contact those who have express the greatest interest first, immiately exploiting any commercial opportunities. With the support of Real Web you can start transforming your audience into customers already during the event, by sending information and brochures.

Thanks to an immiate engagement you will be able to

immiately create interest in your company and organize,      Spain Phone Number List        your appointments. We also profile B2B contacts so that we can involve them in a long-term marketing strategy such as the periodic sending of newsletters or the creation of dicat content. The fair is not limit to the day it is held because the real work will continue for the following months. We offer follow-up services that allow you to engage new contacts, maintain relationships and portsare new conversions.

To optimize resources and achieve satisfactory results

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you cannot improvise: contact us and we will be able,      Phone Number My      to offer you the most effective solutions to better plan your fairs and events.Bad reviews? Face them as best you can photo blog reviews Bad reviews? Face them as best you can realweb Articles, Tourism marketing, hotel marketing, reviews, reputation management No comment Whether you manage a hotel, a restaurant or a winery, you will certainly know that by now your guests choose your establishment bas on the opinions of those who have already been there.

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