Such as city of origin, language, special nes, acquisition channel and us when necessary. An email marketing platform They are platforms that allow you to contact several people at the same time, on which you can customize some elements bas on information about your recipient. Not only. Thanks to these […]
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measurement, lean organization; data-driven approach, automation; marketing/sales, process optimization. Take a few minutes to take the self-assessment test and, if you like, leave us a comment below the article: we are curious to hear your point of view.Email marketing tricks for hotels: tricks for hotels: personalization Silvia Pagano Tourism marketing […]
The user experience of the platform which has been available in beta since 2017 and towards which some fundamental functions had already migrat, such as the creation / modification of automat rules or the possibility consult the advice for optimizing campaigns, effectively making the classic Adwords obsolete for a few […]
And the customer journey is increasingly pervasive. In this context, my lady, the marketer must try to keep up if he wants to make effective campaigns! This preamble that you will have heard (or told) dozens of times in recent years is also the summary of the statement with which […]
Before activating Smart Bidding we could check the performance of certain keywords using the good old manual CPC, especially if you operate in unprictable environments or particular markets. In fact, Machine Learning will always tend towards a “one size fits all” approach and giving it blind trust is counterproductive. For […]
which in the Italian version of Google Ads could be translat with the adjective “adaptable”, as happen for their display counterpart. Coming soon, Responsive Search Ads will allow the user to enter up to 15 titles and 4 descriptions which will then be process by the platform in 43,680 different […]
They don’t have time to set up effective campaigns on their own; 2- They only have 3 goals: generate purchases (if they have an online store), receive phone calls, get more visits to the store. Smart Campaign goes precisely in this direction: the user selects his objective among the three […]
At some point, however, Who publicly express their dissatisfaction through complaints and negative evaluations on your site or on your social pages. In the following lines you will find some tips to better manage negative reviews, which are not such a catastrophe as is often believ, but represent an inspiration […]
Constructively handling customer complaints Inkresponse-reviews-booking (1)_LIscreenshot review (3) Don’t close the doors to those who leave a negative review but invite them to come back. Not answering or answering in the wrong way can damage your reputation and consequently your turnover. Rely on our services to ensure constant monitoring of […]
An overly defensive or aggressive response is definitely a practice to avoid as it will discourage new customers from choosing your proposals in the future. Always stay professional, be courteous and never criticize the customer, blaming or accusing him. On the contrary, always try to empathize with the one who […]
