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From strategy to action

The implementation of the strategy is one of the critical points in the marketing of any company. It is something that I live day by day in my digital marketing mentorships and that we work on with greater care. In this time reflecting on implementation problems in marketing I have gone through several phases. From the one where the market trend pushes us, to the current one. That is, from focusing on the most tactical and technical issues of implementation, to realizing that the biggest problem is of substance and not of form. In recent months I have written a lot about the subject, but recently I had the opportunity to talk about it at a conference organized by Difraxion (a friendly Mexican agency). These are the basic articles, along with many other things I added exclusively for the conference:

Companies see a marketing strategy as necessary, but they do not know what it is or what it is for.

It is curious to see how the majority of company managers consider that strategy is essential for achieving the company’s objectives, but few dedicate the time and people necessary to top industry data define and implement it. We assume that few know what a marketing strategy is . We do not have the budget to reach our entire audience. WE NEED a plan This is another overwhelming fact. To begin with, companies have a limited marketing budget. Which makes it impossible, already difficult, to impact and convince your entire audience .

Managing expectations and deadlines needed to make marketing work

Companies think that the results will arrive with greater speed and less effort than real. But with a difference between his approach and reality, which draws attention. It is essential that we are clear about the phases we are going to go Phone Number My through to adapt our efforts to reality. What is the best digital marketing strategy for an SME ? This is one of the million dollar questions. And of course it has a different answer depending on the case . But it is true that there is a base strategic structure that we can apply. In the conference I give several examples on how to apply this to an SME with a limited budget. Work from the inside out and from less to more Another of the “truths of marketing”. Without posing too conservative scenarios, we must follow this rule if we want to have a correct implementation.

The moment of truth in digital marketing

I’ve already lost count of the number of articles Tom Fishburne has inspired me to write on this blog. It is clear that part of his job is to represent the situations that marketing professionals encounter in our daily lives (at the end of the article I leave you his comic strip). One of them is the supposed “Zero Moment of Truth” so talked about and treated in many forums. What is Zero Moment of Truth and how to apply it in marketing? It is a concept that has its origin in 2005 with the help of AG Lafley (Procter & Gamble), when he talked about the key moments when buying the product in the store, when he uses it and the third when he talks about his experience of use with the the rest.

How have moments of truth evolved in digital marketing?

The starting point of the ZMOT concept is to make the search for pre-purchase information as easy as possible, to lead the greatest number . Of people to the purchase. To do this, based on our buyer persona , we must define the most probable paths of this prior investigation ( customer journey ) and offer the necessary information or help in each category email list of the steps to. we have a good product and do a good job, it is . Relatively easy to define these paths with the . Fewest inconveniences or problems for our future customers.

But what happens when I need to sell and I don't have the minimum foundations for this to happen?

We ask for positive reviews: we try to force having a good rating by asking for these . Yeviews at different times or. From different groups of people (in a restaurant when paying, on the thank you page after the purchase, if we are a small company from our .  Qquaintances, reviews from change of some incentive, etc.). Web testimonials: in the same way we put testimonials on the web that Phone Number My are almost true, but are written in a way that makes them seem like something else. We force the publication of positive articles.  On websites and blogs related to our product. We increase the number of followers on social networks . We try to force word-of-. Mouth by sending messages that propose sharing our recent purchase, rating the product, or doing a survey. That is, we generate positive “noise” hoping that it will benefit us.

After COVID-19 digitalization is no longer an option

Confinement has led to an acceleration in the digital transformation processes in many aspects of our personal and professional lives. From one day to the next everything we did in person was put on pause. Let’s say that covid-19 put us between a rock and a hard place: “Either you do it online or you can’t do it.” And of course this has meant a revolution at many levels of our lives and the way companies act . Many companies and sectors have missed the train of digitalization For a moment try to imagine the following scene. We are in a train station. We see cautious passengers who arrive a little early and are already seated in their seats. They have even set up their computer and are working.

What has happened to companies after confinement?

We are seeing everything. From companies that have found an opportunity and are taking advantage of it, others that have been more or less successful, and a large number that are still quite lost. When you have no other alternative than to develop your activity on the Internet, challenges arise for everyone. Some pass them with flying colors and others adapt to industry email list digital in a rough way. And of course, the results are not what was expected. What can we do to digitize our company after confinement? The good news is that we can catch the next train. But we must be aware that, due to the economic crisis, this may be the last.

What about companies that were not digitalized before COVID-19?

Not without problems, but the companies that were prepared have Phone Number My continued their activity during the confinement (travel), those that were in the process of transformation have done what they could, and those that were outside the train have been paralyzed without knowing what to do. . It is clear that we are facing one of the greatest challenges in many ways, but the situation changes a lot depending on where you are in the train station analogy. What has happened to companies after confinement? We are seeing everything.

Improve my hotel’s rating on TripAdvisor

The force with which the online world has entered the tourism environment has had a special impact on the hotel sector, this is where reservation. Opinion and comment platforms such as TripAdvisor are showing the way forward. This social network or opinion forum, depending on who defines it, according to some studies, has become the main driver of traffic for a hotel website and, in turn, a potential generator of direct reservations. Trying to improve the ranking on TripAdvisor, for any hotel, means more visits to its profile on that platform.

Involve all hotel staff

Which results in the possible email contact list increase in direct and indirect traffic to its various booking channels and, consequently, greater demand for rooms . As for the benefits obtained, they will depend on how well we can or know how to convert that traffic (ROI). For this reason, it is essential to maintain high customer satisfaction, which is then transformed into good comments or recommendations on this channel. To increase the popularity of our establishment. How to Improve My Hotel’s Tripadvisor Rating? but rather some small details.

Offer added value

Will find 9 Important Points to Improve Phone Number My and Reviews on TripAdvisor Naturally 1. Pay attention to details 2. Provide high-quality customer service 3. Be faithful to your ideals or brand philosophy 4. Involve all hotel staff 5. Try to be honest and more realistic 6. Offer added value 7. Provide truly effective solutions 8. Facilitate comments on TripAdvisor 9. Invite guests to comment How to improve your hotel’s TripAdvisor rating and comments? #Infographic 9 Important Points to Improve Rankings and Reviews on TripAdvisor Naturally 1.Pay attention to details This will seem obvious. But, often it is not the big gestures or discounts that a guest mentions in their comments.

Increase the conversions of your Landing Pages

Why aren’t my landing pages converting? In general. This lack of conversions that we are talking about is usually due to not taking into account some simple aspects.  Beyond the visual part, that make our landing page a much more powerful and effective tool. So, thinking about how to find some keys that can help us improve our landing pages. In this 11th guest post I am pleased to have Carolina Di Pietro tell us some of her most effective tricks on the subject. I hope you like the post! 7 Tricks that will increase the conversions.


Use the power

Tricks That Will Increase Your top people data Landing Page Conversions What makes an effective landing page and what makes it a conversion failure? You will find out if you continue reading this post. You may have read articles about how to create the perfect structure for your landing page or what element it should include, but what you probably haven’t found anywhere else is the secret formula to make your landing pages powerful conversion-generating tools . What is a landing page or landing page  A landing page.

The powerful force

Is that page to which you send your Phone Number My visitors from an Email Marketing campaign, an Ads advertisement , a banner or any other Online Marketing action. It is not just another action, a landing page has a single purpose: to convert visitors into leads and leads into customers . But… How do you achieve it? Through a structure completely designed to achieve a specific objective: register for an event, download an eBook, subscribe to a newsletter, buy a product or whatever you want your visitors to do. Landing pages will open up a world of possibilities.

Professional blog help us when looking for work

Offline world. Currently, the Internet has almost completely displaced any of the other more traditional methods. Well at least when it comes to finding a new job offer or getting that first interview that opens the doors to a selection process for a future job position. In this post you will find Could a professional blog and a well-kept image on the Internet help me in a job interview? Benefits that we will obtain from a blog and that could help us when looking for work So I’m wondering: is it important to build and maintain a good.

Well-kept image

Online reputation when email leads looking for a job? Today. The vast majority of human resources managers in many companies. When beginning a selection process to fill new vacancies. Therefore,  scan the Internet in search of information about potential applicants. This type of tracking of our digital footprint has given rise to other aspects of our lives being also exposed or taking on greater importance when looking for work. That is to say. Therefore, previously it was important to be well dressed and behave correctly in a job interview.

Looking for work

Now we should also add a good Phone Number My presence and digital reputation that supports us professionally. Furthermore: if we talk about the new online professions such as Community manager. Therefore, copywriter , content generator, SEO, web designer… the issue of having a good presence (or not) on the Internet is even much more important than in others. So, could having a professional blog help us when looking for work? Personally. Therefore, I think the answer is “yes”… but I should emphasize that as long as we make an effort to do a good job and generate relatively quality content on said professional blog .

Without a social business plan don’t embark on social networks

Are you one of those who want to have a social company? Most likely your answer is yes. Because currently you have read and heard many professionals in the online marketing sector say that a business should be on social networks. You also know that most of your competitors have a Facebook page . Completely clear decision about whether to embark their businesses in that social world that is talked about so much today. a Twitter profile or some other of those online platforms and that they use them in their marketing strategies… But, you haven’t even considered whether you should first design .

Social company

Social enterprise” This is perhaps email database why before continuing reading this post. I think it is necessary to recommend that you take a look at another article on the subject that you will find below and that will surely be very helpful to you. You may be interested in seeing:  How to design a media marketing strategy? On the other hand. There are also many entrepreneurs who still do not have a completely clear decision about whether to embark their businesses in that world that is talked about so much today.


Embark your business

Will there be an “acceptable” return on Phone Number My the investment to become a enterprise? Perhaps. Behind not seeing it clearly lies why they have not included a factor such as networks in their current business plan… And, overnight, they changed their mind and decided that “now it’s time to get on the social ship” . although they still do not take into account what that really means. So. Should you embark your business on social networks? Well, my intention today is not at all to push you to make that decision.

Online Sales Trust enhances online purchases

Trust enhances , Basic aspects to take into account in an online business and its website or Ecommerce. Which will give your potential clients a greater feeling of confidence: 1) Design a more professional website The design of your website or Ecommerce will be a fundamental factor in the first impression you make on your potential Internet buyers. Therefore, if you use free platforms or your website does not have a design that is perceived as sufficiently professional. You may be giving the wrong message to your visitors. Think about it this way.


PayPal is trusted option

You would leave your credit job function email list card or buy something on a site that always uses free photos (which you have already seen in hundreds of places before). That the design gives the impression of not being very well maintained or that its operation is not correct. Trust enhances Well. Therefore, don’t expect to make many online sales if yours is in that condition. 2) Provides institutional information Be transparent with your potential clients. It is advisable to show the name of the owner. Managers or staff responsible for managing an online business or an offline business that.

Online after-sales service

Be sure to add a little background Phone Number My information about the company and/or those managers, owners, professionals… We can even include it in the form of an institutional or professional history (as the case may be).Therefore, all this information gives our visitors a greater feeling of trust and shows that there are real people behind the business. Therefore, website or online store. Making it more personal and human. When talking about online sales. This point is key for a small company or professional that does not have a popular and proven reputation.

Take the Lead in the Product Industry

Anyway, there is something I know about Take the them that. Has really amazed me and that has made me think that they should. Lead this ranking in Blogger3cero: the SEO training that they themselves receive / outsource . I know a lot of people in SEO and I found out about it the other day by chance. Alberto Fernández from SEO Engineer is a good friend of mine (and a long-time office neighbor). He is one of the people who knows the most about link building of all those. I know (and I know many in SEO). In fact, he is a teacher at. SEO Warriors in an advanced link building course . Well, he recently told me that he was going to give private classes on link building to the people at Unancor.

SEO and I found out about Take the it the other day by chance

Which amazed me, since I think that’s how things should be category email list done. If you have an SEO startup and want to take over the market, you must be up to date and pay for training. Personal reflection about link building in 2022 Links are important. They are one of the most important factors in terms of ranking, within the SEO world, but from here I want to say that they are by no means the only factor. I wouldn’t even say that it is the “most important” factor in many cases. The importance that Google gives to links is weighted according to the niche and the keyword.

Want to say that they are by no means the only factor

That is, there are sectors where link Phone Number MY building is more relevant ( cheap flights for example) than in others and that is something that we have to take into account. I am not going to fall into the classic trap of saying “you can position well without links, do not use them as they are not essential”, that is, I am NOT going to say that… But I can tell you that based on my experience and also the experiences of third parties, as students (think that my job is to be a trainer and I have seen thousands of third-party websites), I have seen niche websites position themselves and bill thousands of euros with very few links. or almost none .

Product Industry Pros at Your Fingertips

But if they are there for so long it is for Product Industry a reason, I assure you. Prensarank: Mass newspapers pressrank interface Link purchasing interface in Prensarank If there is something to recognize about Prensarank, it is that it is a platform with dynamic activity : constant offers and emails in which they announce these offers, as well as the incorporation of new media. Like other platforms, it has a group purchasing system in newspapers or blogs , that is, you join other users to buy links in a certain medium, so it is cheaper. The latter personally does not seem like a recommended practice in SEO to me. I don’t see links as something “by weight” to buy and it can be dangerous if you link to media on unrelated topics from the same article, but it was certainly a masterstroke by Prensarank from a business perspective at the time.

Like other platforms Product Industry it has a group purchasing system

They offer content industry email list around 600 words, which can be increased to 1000 words for an extra €5 that you pay when purchasing the link, but you have the possibility of sending your own content if you want. I like that there are cheap newspapers and that their CEO, my colleague Márquez, is almost as addicted to cars as I am I talk less about it because I used it for quite some time, but I don’t know how it has evolved in these last stages. What the hell is the best link building platform? It is the question that people ask the most when they start in SEO and want to choose one or the other. Of course, the concept “better” is extremely relative.

SEO and want to choose one or the other

One may be Phone Number MY better if you adapt better to its interface, for example: for me CONEXOO has better usability than what Publisuites had before, but nevertheless Publisuites has many more resources than CONEXOO in terms of quantity. What is better? Well, for some users one thing will be more important than another. However, if I have to choose the best one I would say that today the one I personally use the most is Unancor and if I had to recommend one it would be this one. I think it is complete and powerful in what it helps you achieve: better links for your websites.

Boost Sales with Our Product Industry Email List

If you also use Link Booster to bring Boost Sales them more traffic, you can accentuate the difference in the power capacity transmitted by that link. Finally, in the new version of the platform they have included two very interesting panels: one in which you can track the functioning of the links that you have purchased , and another in which you will see your external links reflected (even those that you have not obtained with Unancor), as well as the total investment you have made in the platform . This way, you can manage everything related to your link building from the platform where you are buying links. Publisuites: being the first counts publisuites interface Link buying interface in Publisuites.

Have much knowledge Boost Sales of link building

Publisuites has been the great pioneer in terms of buying and selling top industry data links (they have been in this line for more than 8 years) and without a doubt they have been a reference, or at least a starting point, for other platforms that have appeared later. Although I also tell you, for me Publisuites without Mario Armenta is like going to a Starbucks and there being no coffee… but that doesn’t mean they don’t have good things, even without its founder behind it (shout out to Márquez who set it up initially with him) . One of the characteristics that differentiates them is that they have media in practically any country and language , which may interest you if you have websites in languages ​​other than Spanish.

Publisuites without Mario Armenta is like going to a Starbucks and there being no coffee

That is to say, my feeling in this regard Phone Number MY is that Publisuites has always been “about quantity” , which in the end, even if it is by pure brute force, ends up guaranteeing “quality”. It’s a matter of numbers. Publisuites has a free training section in the form of podcast, YouTube videos and posts that can be very useful if you don’t have much knowledge of link building, they have made a strong commitment to inbound marketing If I had to say something that I don’t like about Publisuites, it is its interface and filters, which although it is true that it has improved in the last update, before it seemed chaotic and poorly focused from a design and usability point of view.

Examples of the most used accounting programs in 2022

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Start using Filmora

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Examples of

Accounting program. 10 Advantages Phone Number MY of online accounting programs Types of accounting. Therefore, software Examples of the most used accounting programs in 2022 What is an accounting program and what is it for. Therefore, An accounting program is accounting management. Software that replaces spreadsheets and allows the control and recording. Therefore,  of all expenses and income and any other economic operation) of an entity, in a completely digital way.