Initiative is recognized as the first agency in attracting new business and retaining its clients (86%, which translates into 958 million dollars) , thanks to the momentum of the Spanish market. These results, obtained in the 25th edition of the Media Agency New Business Barometer (NBB) report , prepared by […]
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Ana Hernández, Account Executive, comes from the audiovisual world where she previously worked. Colirio Films and Vietnam Estudio for clients such as: ONCE, International Cosmetics, Budweiser, Puleva… With an absolute vocation for advertising, for creative processes, for each of the campaigns she works on, for thinking, sharing and growing as […]
In October 2022 , advertising investment data reflects a growth of 4.9% compared to the previous year. Which is equal to 625.3 million euros compared to the 596.1 million euros reached in 2021. Infoadex informs that this data includes media. That are not directly controlled by the company. The data […]
Why business depends on luck and how to attract it. I have no doubt that luck is an important factor in business. It can come to you without much effort but these are rather rare cases. Normally luck finds you working. It’s a matter of increasing your odds. The harder […]
Scale your business with these four factors and the ones I prefer in my businesses. I don’t know much about this topic. It’s the truth. So you better not pay too much attention to me either. What I say is not based on my own experience (for a change) but […]
What we’re all doing wrong with passive income. I have criticized the idea behind passive income many times in the past. The main reason for this is possibly my own frustration of wanting to have them but being aware at the same time that very few achieve it. In the […]
The importance of mattresses for your personal and professional finances. I have already commented on it in another post. There is an exercise that has helped me a lot to be more aware and plan my personal and professional finances better. This is an exercise that simply consists of adding […]
How much do you earn from investing in Lego. Good question. I like to work with the ROI, which tells me how much I get out of each euro invested in Lego. In my case, my goal is an ROI of 75%. I apply this to sets that have to […]
