Initiative first agency in new business and advertiser retention

Initiative is recognized as the first agency in attracting new business and retaining its clients (86%, which translates into 958 million dollars) , thanks to the momentum of the Spanish market. These results, obtained in the 25th edition of the Media Agency New Business Barometer (NBB) report , prepared by the independent consulting firm COMvergence , arise after the evaluation of 2,800 launches and movements concluded between January and September 2022 in 48 countries. Throughout 2022, Initiative , belonging to the IPG Mediabrands group of media agencies , has become the most successful media agency in attracting new clients, as well as maintaining its relationship with advertisers , obtaining the best result of business retention of the entire network worldwide.

The effort and good work of markets

Like Spain in the EMEA region has been essential to place the agency in this leading position. Specifically, in our country Initiative top industry data renewed, during 2022, contracts with brands such as DIA, Turismo de Islas Canarias and MSD , while they signed new partnerships with ONCE, Nike, Garmin, NBA and Porcelanosa .For Vicente Ros, Managing Director of Initiative España , “this is proof of the great work that the agency team has been doing in recent years, which translates into the trust placed in us by new clients, but also by current ones such as Amazon, Warner Bros., DIA, LaLiga, Wallapop, etc. 

Initiative proof of great work

The independent international consulting firm COMvergence analyzes business results and the state of the market within the marketing Phone Number MY and advertising sector in each country on a quarterly basis. Thus, in this latest report, it recognizes the organic growth momentum that Initiative is experiencing in the global network markets and in Spain . In relation to this last country, these results join those obtained by the IPG agency Mediabrands by another consulting firm specialized in the sector, the French RECMA, which recognized Initiative with the first position in its New-biz balance ranking on last October.

Ana Hernández and Miriam Alonso the new additions to CLV

Ana Hernández, Account Executive, comes from the audiovisual world where she previously worked. Colirio Films and Vietnam Estudio for clients such as: ONCE, International Cosmetics, Budweiser, Puleva… With an absolute vocation for advertising, for creative processes, for each of the campaigns she works on, for thinking, sharing and growing as a team, she trained in Advertising and Public Relations at the University of Murcia and is an “accounts” expert. atypical that masters the Adobe package to perfection.

At CLV Work for Santalucía

Diamond Films, Bravo Students, PlayStation and Disney+. Miriam Alonso, art director, has a degree in Advertising and Public Relations from category email list the Complutense University of Madrid with a Master’s degree in Creativity from The Atomic Garden. Until now she worked in September for accounts such as Comunidad de Madrid, Madrid City Council, Control… At CLV he will work for Diamond Films, Bravo Students, PlayStation and Disney+.

CLV and its most recent campaign

The Commission for the Investigation of Mistreatment of Women (Ministry of Equality) in collaboration with the advertising Phone Number MY agency CLV , launched the ‘Accomplices of abuse ‘ campaign . With it, they aim to raise awareness in society about the need to act against gender violence.

Advertising investment grew in October and reached 6253 million euros

In October 2022 , advertising investment data reflects a growth of 4.9% compared to the previous year. Which is equal to 625.3 million euros compared to the 596.1 million euros reached in 2021. Infoadex informs that this data includes media. That are not directly controlled by the company. The data referring to Radio. Outdoor and Digital. The latter due to the inclusion of data from Search and Social Networks. Could be affected. Infoadex data Advertising investment in different media and supports The Digital medium occupies the first position by volume of advertising investment during October 2022, with a growth of 7.3% compared to the same period of the previous year.

Social Networks increased their investment

With a total of 316.1 million euros. In this category, figure by 10.2%, achieving 82.2 million euros. For its part, Websites grows by 6.9% with an industry email list investment of 117.2 million euros, compared to the 109.6 million obtained in the same period of 2021. Finally, Search increases by 5.8%, going from 110.2 million euros in the month of October 2021 compared to 116.6 million in the month analyzed . Television is positioned as the second medium in terms of investment. Which brings together 178.2 million euros, which is equal to a decrease of 1.4%, compared to 180.8 million euros in 2021.

In third place is Radio

With 44.1 million, an increase of 7.7%. Furthermore, this medium has managed to multiply the growth of the advertising market by four in the Phone Number MY first nine months of the year. The Foreign figure amounts to 39.5 million euros in October 2022, an increase of 18.8% over the previous year. Diarios, for its part, presents an investment of 2.6%, thus reaching 31.7 million euros. Magazines are in sixth place in terms of investment volume, with a decrease of 2.1%, which is equal to 11.7 million euros. Cinema , registers 2.5 million euros during the month of October 2022, increasing its investment by 11.4%. Finally, Dominicales , recorded 1.5 million euros and decreased its figure by -0.4% compared to the same period of the previous year.