Initiative is recognized as the first agency in attracting new business and retaining its clients (86%, which translates into 958 million dollars) , thanks to the momentum of the Spanish market. These results, obtained in the 25th edition of the Media Agency New Business Barometer (NBB) report , prepared by […]
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Ana Hernández, Account Executive, comes from the audiovisual world where she previously worked. Colirio Films and Vietnam Estudio for clients such as: ONCE, International Cosmetics, Budweiser, Puleva… With an absolute vocation for advertising, for creative processes, for each of the campaigns she works on, for thinking, sharing and growing as […]
In October 2022 , advertising investment data reflects a growth of 4.9% compared to the previous year. Which is equal to 625.3 million euros compared to the 596.1 million euros reached in 2021. Infoadex informs that this data includes media. That are not directly controlled by the company. The data […]
