Are you a marketer looking for ways to maximize your return on advertising spend (ROAS)? If so, accurately tracking conversions is essential.
Knowing which campaigns and which ads within those campaigns are driving the most conversions allows you to make data-driven decisions about how to best spend your budget and optimize your results.
But the only way to gain these insights is to implement reliable conversion tracking methods and tools that allow you to quickly and easily interpret accurate and reliable results.
In this article, we take a look at five of the most comprehensive tools available today to help marketers like you achieve maximum accuracy when measuring and evaluating campaign performance and ROAS.
5 Tools to Achieve Accurate Conversion Tracking on Facebook
Next, Google Analytics, a free tool, allows you to enhance Facebook’s basic tracking features and add another layer.
Finally, there are third-party ad tracking tools that offer improved and more comprehensive features .
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At each stage of your business growth and campaign spending, you’ll want to invest in better, more accurate tools.
Facebook Pixel Source Facebook Event Manager
Facebook pixel code allows website owners to measure, optimize, and build audiences for their online advertising Phone Number MY campaigns. It’s basically a tool that bridges the gap between what’s happening on your website and the Facebook Ads Manager platform.
With the help of this little piece of code, business owners can better monitor the success or failure of their Facebook advertising campaigns to make smarter decisions based on real customer interactions.
These events work in conjunction with the Facebook conversion tracking pixel. If you don’t set this up, you won’t be able to run conversion and sales campaigns.
Setting up conversion events allows Facebook to track conversions and various customer behaviors to optimize your campaigns based on your campaign goals.